Neurowissenschaft trifft Leadership: Wie Menschen bewegt werden

Neuroleadership – Leading with Brain and Attitude

By now, everyone knows: Leadership is complex and cannot simply run in the background. Unfortunately, the topic is not offered in a practical manner in any training, in colleges or universities. Many adopt leadership styles from their superiors because they have not learned it any other way.  

However, leadership has never been as demanding as it is today. Anyone who wants to lead effectively today should understand how our brain works – their own as well as that of the people they lead or work with. Here, Neuroleadership offers the solution, showing the connection between neuroscience and modern leadership – translated into practice.

What is behind Neuroleadership?

Neuroleadership means transferring insights from brain research into everyday leadership. It is about better understanding how we humans tick, how we make decisions, how motivation arises, and why stress narrows our perception. Those who are aware of these interconnections can not only better control their own behavior as a leader but also promote and shape the interaction within the team in a more productive and positive way.

Why now?

As mentioned above, leaders today are faced with greater challenges than ever. Digital collaboration, continuous stress, information overload, and constant availability put more pressure on our brains than we want to admit. And then, decisions are made by leaders without having all the facts more quickly. Ultimately, they no longer regularly meet their team members in person. The topics of trust, cohesion, and motivation, which require personality, appear as nearly insurmountable obstacles.
Those who rely solely on personal experience risk getting stuck in old patterns. Neuroleadership provides the lens with which we can recognize the mechanisms in the background – and consciously control them.

The various facets of Neuroleadership

Neuroleadership is not a universally valid science but can be viewed from different perspectives. Some focus on Neuro-Decision-Making – that is, the question of how our brain makes decisions and why emotions often have the final say. Others focus on Neuro-Motivation and explain which neurotransmitters motivate people to perform. Still others deal with Neuro-Resilience, the ability to remain action-capable even in crises. And last but not least, there is the perspective of Neuro-Collaboration: the realization that our brain needs social context to deliver full performance and well-being.

Why leaders benefit from it

In the end, it comes down to a simple truth: One can only lead effectively if one understands how humans function. Neuroleadership highlights the interconnections of why we humans become active, what happens in our heads, and this understanding determines whether one can engage and inspire people.  

My personal bridge: Alpha Intelligence

In my work, I connect the insights from brain research with my concept of Alpha Intelligence. Because competencies alone will not take us further in the future.   It requires the intelligence to adapt one’s own competencies to different conditions and to develop scenario-based solutions.

Takeaway:

Neuroleadership is not a luxury – I understand it to be the foundation for leadership in the 21st century. Only in this way can leaders manage to lead inspiringly, humanly, and yet effectively. We look forward to seeing you soon at our similarly titled seminar at IFIDZ or at your company (in planning).

Author: Barbara Liebermeister