Giving online speeches at online events

Barbara standing in a presentation pose.

Giving Online Speeches at Online Events

December 4, 2023 – Increasingly, companies' services are provided in virtual teams. Therefore, their leaders must also increasingly give online speeches – not just during the Christmas season. Here are some tips on what to pay attention to.

 

Giving Online Speeches – Tip 1: Don't sit down.

When you stand and move as a speaker, you send more body language signals to your audience. This enhances your impact and the effectiveness of your statements.

Giving Online Speeches – Tip 2: Energize yourself.

When we communicate with an invisible audience, we show less gesture and facial expression. Then our words can quickly appear bland. Therefore, energize yourself before your appearance – like an actor.

Giving Online Speeches – Tip 3: Ensure good lighting.

Pay attention to good lighting in the room. In particular, ensure no shadows fall on your face so that your facial expressions can be clearly seen.

Giving Online Speeches – Tip 4: Emphasize key messages.

Online, it is more challenging to convey messages credibly and impressively than at in-person events. Emphasize your key messages – for example, with graphics or short videos.

Giving Online Speeches – Tip 5: Check the impact of your surroundings.

While it may seem human to have clutter in your home office, does it correspond to the message you want to convey? Check this before your online appearance.

Giving Online Speeches – Tip 6: Look and appear well-groomed.

The same applies to your appearance. It may seem casual to see the boss with a three-day beard or the boss in a shabby t-shirt. But does that create the desired effect?

Giving Online Speeches – Tip 7: Address the audience personally.

In online speeches, you can communicate with the audience only to a limited extent through eye contact. Therefore, regularly address individual people or groups directly – for example, the technicians or employees in the home office or in South Africa.

Giving Online Speeches – Tip 8: Be familiar with the technology.

The more you are distracted by technology while speaking, the more impersonal you come across. For speeches to a larger audience, arrange for personnel support to relieve you.

Giving Online Speeches – Tip 9: Create variety.

Try out new things from time to time – for example, music in the background. Anything that adds excitement to the narrative is allowed.

Giving Online Speeches – Tip 10: Work with storytelling.

Take your audience on a thought journey as much as possible – for example, through the past or upcoming year. Tell them exciting stories.


Author: Barbara Liebermeister

About the Author:
Barbara Liebermeister is the founder and director of the Institute for Leadership Culture in the Digital Age (IFIDZ) – and a thought leader in modern leadership. With the concept she developed, Alpha Intelligence®, she summarizes the essential intelligences of successful leaders in digital transformation: human, effective, and future-ready.

As an experienced manager, consultant, and coach, she brings practical experience and helps companies rethink their leadership culture – scientifically based, individualized, and with a clear focus on what really works. Whether as an author of several specialist books, a speaker on stages, or a lecturer at renowned universities such as RWTH Aachen, Kempten University, and others – Barbara combines solid knowledge with a great deal of personality.

She is a mentor at Hessian universities, was nominated for the #digitalfemaleleader Award, and received the Wolfgang Heilmann Award for the digital leadership analysis tool LEADT with her team. Her motivation: to make leadership more human and at the same time future-proof.


About the author Barbara Liebermeister

Barbara Liebermeister is the founder and director of IFIDZ — the Institute for Leadership Culture in the Digital Age. As a management consultant, coach, and keynote speaker, she combines business experience with scientific depth and coined the concept of Alpha Intelligence®, which captures the key capabilities modern leaders need. With many years of leadership experience and as a coach for top decision-makers, she has supported organizations of all sizes for more than two decades on their path toward contemporary leadership — practical, strategic, and effective. Insights from her work have informed several books on self-leadership, networking, and leadership in the digital world. Barbara Liebermeister teaches at RWTH Aachen University, Kempten University of Applied Sciences, and other institutions, and also mentors students at universities in Hesse. She studied economics, holds a master’s degree in neuroscience, and has completed training as a business, management, and sports mental coach. Recognized work: For her pioneering work, she was nominated for the #digitalfemaleleader Award in 2017. In 2018, LEADT, the analysis tool developed by her institute to measure digital leadership maturity, received the renowned Wolfgang Heilmann Award at Learntec.

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