New edition of the book "The Leader as Influencer"
New Edition of the Book "The Leader as Influencer"
October 26, 2023 – A new edition of the book "The Leader as Influencer: How to Win Employees as Followers" by the founder and director of IFIDZ, Barbara Liebermeister, has been published by BusinessVillage.
In the slightly revised new edition, Barbara presents the thesis: "Leaders and influencers have much in common: they are not born but made – by their 'followers'," meaning the individuals who are willing to follow them and their ideas, or be inspired and motivated by them.
Influencer Leadership is Gaining More and More Relevance
The publisher BusinessVillage decided to release the new edition of the book because the core theses and statements of the book, which was written before the outbreak of the Corona crisis, have gained significant relevance since its first edition – among other reasons, "because today, leaders are much more frequently faced with the challenge of leading virtual and hybrid teams and thus their employees at a distance," as stressed by the publisher representative Jens Grübner.
The Expectations of Leadership Have Changed
Furthermore, according to Barbara, the book author, due to the changed circumstances and the intensified shortage of skilled professionals and leaders, "the expectations of leaders have changed – not only from the members of Generation Z." They must lead their employees, among other things, on a longer leash and trust in their competence and loyalty. Therefore, the ability to build relationships and network to achieve the desired effect will become a central success factor in leadership. Thus, IFIDZ is convinced: "Influencing is the leadership of tomorrow."
Leaders Need Partially New Skills
In her 262-page book, the economist Barbara Liebermeister, who also hosts two podcasts, explains that this requires new leadership qualities: "Credibility, inspiration, and communication at eye level are becoming key competencies that define successful, effective leaders – qualities that the so-called influencers have in both the digital and analog worlds." It is not about influencing people with manipulative intent, but about effective relationship management, which is based, among other things, on the authenticity and integrity of the leaders, because, as Liebermeister states: "True power no longer results from the conferred hierarchical status; it arises from within – from the personality."
Learning from Influencers in Social Media
In her book, structured into eight chapters, Barbara explains how leaders can develop a personality that makes them and thus their companies future-proof and successful. She describes the mechanisms on which influencer success is based and what leaders can learn from them. Using numerous companies and personalities that are pioneers in this area, she demonstrates how influencer leadership works and provides readers with practical tips to realize such.
More Information about the Book 'The Leader as Influencer'
The hardcover edition of the book "The Leader as Influencer: How to Win Employees as Followers" costs 29.95 euros. Interested parties can find further information about the groundbreaking book, among others, at Amazon.
Author: Barbara Liebermeister
About the Author:
Barbara Liebermeister is the founder and director of the Institute for Leadership Culture in the Digital Age (IFIDZ) – and a thought leader when it comes to modern leadership. With her developed concept Alpha Intelligence®, she summarizes the key intelligences of successful leaders in the digital transformation: human, effective, and future-proof.
As a longtime manager, consultant, and coach, she brings practical experience and supports companies in rethinking their leadership culture – scientifically based, individually tailored, and with a clear focus on what truly works. Whether as an author of several professional books, a speaker on stages, or a lecturer at renowned universities like RWTH Aachen, Kempten University, and many more – Barbara combines deep knowledge with a great deal of personality.
She is a mentor at Hessian universities, was nominated for the #digitalfemaleleader award, and received the Wolfgang Heilmann Award with her team for the digital leadership analysis tool LEADT. Her drive: to make leadership more human and at the same time future-proof.
About the author Barbara Liebermeister
Barbara Liebermeister is the founder and director of IFIDZ – Institute for Leadership Culture in the Digital Age. As a management consultant, coach, and speaker, she combines business experience with scientific depth and has coined the term Alpha Intelligence®, a concept that captures the essential skills of modern leaders.
With many years of experience in leadership positions and as a coach for top decision-makers, she has been supporting companies of all sizes on their way to contemporary leadership for over two decades – practical, strategic, and effective. Insights from her work have contributed to several books on the topics of self-leadership, networking, and leadership in the digital world.
Barbara Liebermeister is a lecturer at RWTH Aachen, Kempten University, and others, and also serves as a mentor at universities in Hesse. She studied business administration, holds a master's degree in neuroscience, and has completed training as a business, management, and sports mental coach.
Outstanding work: For her pioneering efforts, she was nominated for the #digitalfemaleleader Award in 2017. In 2018, the analysis tool LEADT developed by her institute, which measures digital leadership maturity, was awarded the prestigious Wolfgang Heilmann Prize at Learntec.
